Slow-loading graphics and web pages, old-style “framed” coding, and the use of graphics for text instead of pure HTML text-all these indicate that your site was designed in 1995. It may also look like you could not care less about the appearance of your business. You recognize that your current design is not perfect for your purpose and what once seemed like a good idea may not be as beneficial or practical now. There is always room for improvement. If web design trends are changing, so should your site. It is a very good idea to stay ahead of your competition. If direction of your business has changed since you have designed your web site or your business has grown significantly then it is very important to reflect those changes in your new web design. Your web site is a reflection of you business. A modern and fresh looking website design will certainly increase its credibility.
Making your site user-friendly or customer friendly is a valid reason for changing a site’s design. This will not only improve a visitor’s experience but also make them stay longer on your website, which in turn will beneficial to you. By adding text and images over time, the site becomes confusing or unwieldy. If the navigation can be restructured, visitors will be able to easily find their way around your site and few clicks can take them where the need to be. If your site has broken images, poor design, or out-of-date information it reflects an unprepared and unprofessional image.
Take advantage of the latest techniques that was not available at the time of your website creation. The newer techniques can help to improve loading speed, increase the site’s ranking in a search result, and to obtain a variety of detailed reports. It can also improve the accessibility of your website by the use of the right colors, the right text size, and the proper naming of all the images, so that those who are visually impaired (color blindness, poor eyesight, blindness) can access information from your site with less trouble.
Poor design choices and coding can result in low ranking in the search engines. If the HTML codes on your current site are not clean, then the search engine optimization (SEO) task becomes very difficult. SEO is one of the major reasons why you should redesign your site with easy to read text, fresh images, and a clean HTML coding. Atlanta Web Design Company can help you achieve your goal by assigning an skilled web designer to design your site. It will not only improve your page ranking but also make site navigation easier.
The latest web site techniques can do a lot more then just display your business. It can help you attract new prospects, close sales, and make your business easier to run. Your website is your sales person so dress him up according to your business image; it will pay off. Encourage you visitors with calls to action such as signing up for newsletter, price alerts, or just contacting you. Estimating tools, forms, downloading articles or specs sheet, surveys, and an auto responder email series can help you stay in contact with your prospects and clients all the time.
If your existing site is costing you a fortune to maintain or update then you should consider redesigning it with a content management system (CMS). With this CMS you or your staff can make changes to your site such as adding, replacing, or updating text and images with just a few clicks. If your website has up-to-date information, a fresh look, improved accessibility, and easy navigation, your visitors and clients will believe your business is reliable and is a good fit for their web designing needs.